How to Protect Your Brand Online: An All-in-One Strategy
In the rapidly changing digital world today, to protect your brand online is probably a much more pressing issue than you think. Your brand depends not only on the quality of the company work or service but also on its digital image. Every single digital touch point...
Intellectual Property Arbitration: how to protect your Brand 2025
Your brand today isn’t a logo, a tagline you love or hate — it’s your customers promise!!! your reputation… and your future, too in hyper competitive marketplace. True, but how does it feel when the very essence of your brand (intellectual property) is...
IP Strategy: Licensing vs. Ownership Explained
Intellectual property (IP) is the backbone of many businesses, safeguarding creative works and inventions. As a business or startup, selecting the right IP strategy—whether licensing your IP or retaining full ownership—is a pivotal decision. Let’s explore these two...